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SEO Help! How to Conduct Effective Keyword Research with Free SEO Tools

Updated: May 1, 2024



SEO series - Step one SEO keyword tools
Step one SEO keyword tools

Keywords are specific words or phrases that people use when searching for information, products, or services on search engines like Google, Bing, or Yahoo.


SEO Keyword research is crucial because it helps you understand what terms your

target customers are using to search for information related to your products or services. By identifying relevant keywords with high search volume and low competition, you can optimize your website's content to better match user intent and improve your chances of ranking higher in search engine results pages (SERPs). Effective keyword research enables you to adjust or create content that that people are actually looking for. It's not going to help your SEO results if no one searches for the Keywords you select.


Google AdWords, now known as Google Ads, offers the best free SEO keyword research tools due to its comprehensive database and advanced features. With Google Keyword Planner, users can access valuable insights into keyword search volume, competition level, and potential bid estimates.

How to Find Keyword Planner in Google Ads - free seo keyword tools
How to Find Keyword Planner in Google Ads


Using Google Ads, we learn that:

Luxury Pens has between 1K – 10K Monthly Searches and High Advertising Competition.

Silver Pen Gift 10 – 100 Monthly Searches With almost no Advertising competition.


Once we've chosen a few keyword or phrases, we can move on to step 2.

Can you guess what SEO Keyword this blog was written for? Write a Guess in the comments.



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